The legend of Orion Holtby...

Come gather ye' round, little Children! At this point I feel I should whip out some sort of Olde Worlde instrument, and play some plinky-plunky tunes whilst singing tales of how the mighty Orion scammed almost everybody out there - 180 Solutions, this one goes out to you babe - however, if their lawyers get hold of him, I think the only Olde Worlde instrument whipped out would be a TORTURE RACK.

Wayne Porter's weblog is currently (what we like to call in the trade) a double bacon genius burger. Not only are the details leaked from his Four Tomes of Grey going to make your head spin, we are currently awaiting the second coming, and by that, I mean the guy who spilled this whole story in the first place, David Eastbrook.

In fact, he has already served up an ace or two with the second installment of the Four Tomes - in which an application called Tinkopal seems to draw up yet more connections with Direct Revenue than they would probably like to hear. Check out the funky EULA Analysis, the history of the file and wait in wonder for the next installment. This party is just getting started, and the options Wayne puts out into the void are as follows:

1) Direct Revenue was a victim like everyone else as Orion stiffed them on paying the invoices.
2) Did Direct Revenue know Orion had no intent to pay and were they in cahoots? He does seem to be distributing toolbars and not buying media.
3) Is Direct Revenue simply stupid enough to keep working with an individual that has a track record for not paying up?

Now, I've spent quite some time exploring the mind of Direct Revenue - played with the files, toyed with the bundles, listened to their CEO say that this site rOx0rs teh box0rs (kind of)...but this is something entirely new and unexpected. It looks like an advertising model that has plenty of scope for abuse has indeed potentially brought the house down, and one can only wonder at the reaction of anyone foolish enough to have gotten involved on an intimate level with Orion Holtsby, only to see crazy amounts of information now flooding out that would be better buried under a huge rockpile.

Something like this, perhaps?