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Sunday, February 26, 2006

Is this as misleading as "Adware" advertising?

As you may have noticed from previous entries, I rather like comics. And I like nothing better than Batman smacking someone in the face with their own pants (if you see what I mean). However, this annoyed me something rotten...

I've mentioned numerous times before that I am not the advertising bogeyman, come to steal an Ad guy's first born and throw all his nice logo designs in the bin while laughing in a Bwahahaha-fashion (even though it'd be more Muahahaha). I (sometimes) click on an ad if I think it's going to take me to something useful. And with that in mind, I was checking out some comic-related goodness earlier and the "need an excuse" ad caught my eye - well done Mr Advertiser, first part of your job done (you can, of course, click the pics to enlarge, so on and so forth. Well, you'll have to or you won't see what I'm complaining about).

Now, as luck would have it, I've had an unanswered email lying around the last couple of days - so, let's see what words of wisdom I'm going to get. At this stage, I'm assuming it'll have some vague relation to comics. There's nothing to suggest otherwise, and the style and tone of it are consistent with something comics-based.

Reasonable assumption?


Well, as it turns out, not really. Imagine my dismay when I see this:

Not only does the "answer" not make any real sense, but you find yourself deposited onto a WINNAZ DON'T DO DRUGS site that has absolutely no relevance to the advert you originally clicked on, nor does it tie into the actual content of the page you were originally reading. I'm not sure if these guys thought the majority of comic readers are crazed crackheads or what, but I want to:

a) Close the umbrella over that inane-looking girl's head and push her into the road and

b) Absolutely, positively never want to visit the Freevibe site ever again, regardless of how good / informative the content is.

Reason being, I was effectively cheated into going there with irrelevant advertising and completely unrelated lead-in material. I mean, this annoyed me and I'm twenty-eight. Imagine how pissed off some random 16 year old is going to be when he has the above shoved down his throat. Not only does this mean they won't actually read the anti-drug material, but the Freevibe is effectively damaging their reputation amongst the teenies and their potential web traffic. I simply cannot see the logic in this.

Now, how similar does the above scenario seem to the craptacular Adware "targetted advertising" we complain so much about? Admittedly there is no software being installed, but the bane of our online lives - cheating to get you somewhere, irrelevant material and a sour taste left in the mouth - remains.

Over to you...