The walls come crashing down on 180 Solutions?

It's all hands to the pumps, from the looks of it. First Wayne Porter slaps up an interesting aside regarding 180 Solutions getting the cleaning lady in (trust me, it'll make sense when you read it). Then, Jimmy Daniels gets an insider-interview with someone that used to work at 180 Solutions and has decided to spill some beans. Jimmy should be congratulated - it's one of the most entertaining reads of the last few months, and the overall effect of the poor individual's despair-laced tones is one of why God, why, and won't someone please think of the children. My favourite lines?

People looked at me like I was an idiot a couple times because I tried to be a supportive of the company and run it (180 Software) on both my work and home machines. I eventually had to uninstall it however, the volume of ads got a bit too high. It even boomeranged on me about two weeks after I was out of the company.

Comedy gold right there, kids. Next up?

The content economy is a nice concept and some people really like the sites you can access with it, but by and large I never saw any content that was really worth having it installed except that game 'David vs. Goliath'. (for about four hours) Marketing ensured there would never be another good game however.

Oh my goodness. The comedy-meter, Cap'n, it cannae' take it no more.

But my favourite? No, it's not the same old boring stuff about trying to change the mind of zealots, it's....

In the early days the execs didn't really care. They were getting rich and that was that... this is prior to 2004. in 2004 they started 'the year of the consumer' and started paying attention to all the complaints. (they were multi-millionaires then... you can afford to listen when you're at that level.)

No wait! It was naivety!

Oh God....one final quote. I promise - Jimmy, the notable quotable level has gone off the scale here. I salute you...

Shutting down these rogue distributors turned out to be a lot more difficult than they expected though. When you lose them, your daily installs go down drastically and the revenue goes to hell. The layoff in September could be laid directly at the feet of this effort.

In fact, there's so many interesting things in this interview - like the crazy assed voicemail threats, or the alleged whiff of being sued unless they canned some rogue distributor first, or even the deluge of Google Alerts about 180 complaints - that I could re-read it another six or seven times.

In fact, I think I will.

You should too.