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Monday, May 01, 2006

Podcasts and pressing questions...

A while ago, I presented for your listening pleasure Part One of "Spyware Warriors in the Digital Underground" - you can see the linky sitting right up there at the top of the page. Well, somewhat to the left and down a bit to be accurate.

In any case, get ready for Part Two. Contained within, you will find the following tasty morsels:

0:00 - Introduction
1:02 - How and why would major advertisers fund criminals?
2:04 - The Problem: brokers of ad brokers of ad brokers
2:34 - The connection between performance advertising and botnets, fraud
4:58 - Risk levels of cost per sale vs. cost per click vs. impression/CPM
6:28 - How brands are affected
7:16 - A new form of cost per click fraud?
9:19 - Small but widely distributed click fraud botnets may prove highly problematic
11:30 - Enterprise risks to botnets
11:48 - The potential for a new form of click fraud
13:44 - Web marketing, becoming less efficient and dangerous for brands
14:52 - "Botnets can be used for pay per click fraud" (Porter)
15:10 - Learn from the Past: AllAdvantage "get paid to sleep"
17:05 - New SpywareGuide.com blog
19:15 - Funny story: "Mr Bean" movies among badguys
21:31 - Closing remarks

Okay, pressing questions? I'm pretty sure I mentioned some pressing questions in the title.

/ scrolls up...

Ah, that would be these little beauties, sent to the Yapbrowser guys and awaiting translation.

Should be interesting...and it's only Monday!

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