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Wednesday, August 09, 2006

CDT Release Part 2 of their Adware Money Trail hunt

The CDT (Center for Democracy and Technology) have released Part 2 in their series examing the role of Intermediaries in Adware Advertising. You can download the PDF here - it's 28 pages of Adware slapping heaven:

Following the Money II goes one step further, identifying a sample of 380 ads served by Zango and Direct Revenue --both of which have been shown to engage in deceptive distribution practices -- and tracing the path those ads take from the advertiser to the nuisance adware provider.

Following the Money II urges companies to get serious about establishing and enforcing policies to prevent their ads from appearing through nuisance distributors, and to be more careful about choosing affiliate partners.

Can't argue with that. Oh, and here's the link to Part 1, because it's vaguely difficult to dig up.

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